Search Engine Marketing
Getting a successful ranking in search engines is an important online business marketing strategy, for 85% of users a search engine is the first port of call, even if they know your business or domain name.
Search Engine Marketing (SEM) can be divided into two areas:
- Organic SEM
- Paid SEM
Organic Search Engine Marketing
Organic SEM is the most cost effective way of getting found in Search Engine. The techniques we employ are extremely search engine friendly, and part of our development process from the very start, including:
- Keyword Analysis
Identify core words & phrases related to your website and those most likely to be entered by a user. - Competitor Research
The more competitors for the same keywords the harder to it is to reach higher rankings. - Website Optimisation
Keywords are placed strategically maximise their effect. - Search Engine Submission
Ensuring search engines know that your website exists. - Monitoring & Analysis
Measuring the success of the marketing and identifying areas that need improvement.
Paid Search Engine Marketing
Search engines also allow paid advertisements that appear with search results and other websites. We can setup and manage your maketing campain, including:
- Setting up an account with the Search Engine
- Advanced keyword research
- Creating and managing targeted advertising
- Monitoring success and providing reports